Some people think that personal support is motivation. That’s partly true but only partly.

The full truth is that it’s about realising your innate potential. It’s not about surviving, it’s about thriving.

You don’t ever need a coach… You know how to run, lift weight, eat better. You hire a coach to encourage you and spot you while you lift more weight, run further, and optimise your nutrition.

You hire them because they can see what you can’t see and how to get more out of yourself.

You hire them because of what you can become and you’re worth it.

You don’t ever need one.

But if you want to see what’s possible, how far you can go and how you’ve been holding yourself back, you might want one.